About Us

Who Am I?

Hello, I’m Ebru, the founder and designer of Paperpulpdeco.

My hero is “paper” and “paper pulp,” carrying the spirit of trees—symbols of life, vitality, fertility, abundance, prosperity, and hope. My journey with paper began during the pandemic as a therapeutic activity, and it eventually transformed into a great admiration and passion.

Just like how life gives you a second chance, it’s an incredible feeling to revive an egg carton, newspaper, or a shipping box, transforming them into something functional and giving them a new purpose in a completely different form. Another wonderful aspect is that in an era where “perfection” is imposed, every piece I design and create possesses a beautiful imperfection. All the flaws, roughness, gaps, and excesses come together to form a unique whole. It’s truly an “unpretentious but bold” state of being.

I believe in the magic of sustainability and both recycling and upcycling. I am thrilled to be here with you through the Paperpulpdeco brand.

With love,

Ebru Erengil

Mıssıon

I wholeheartedly believe that supporting sustainability, with the awareness that our natural resources are rapidly depleting and environmental pollution threatens biodiversity, is essential to preserving the ecosystem in a balanced way.For this reason, at Paperpulpdeco, we are on a path of responsibility toward the future.

With upcycled designs, we don’t just combine aesthetics and functionality, but we also support an environmentally conscious and sustainable lifestyle. Each design is a reflection of our belief in sustainability and creative design through upcycling.

Vısıon

At Paperpulpdeco, our vision is to spread a culture of sustainable living through upcycled designs and to create a world where waste is transformed into the valuable resources of the future.

As a brand guided by innovative thinking and environmental awareness, our goal is not only to develop aesthetic and functional products but also to involve individuals and communities in the sustainability movement. By merging communication transformation with art to turn waste into source material and designs into change, we are moving forward with the motto:

“RENEW FOR NATURE, TRANSFORM FOR THE FUTURE.”

WHAT IS UP-CYCLING? WHY UP-CYCLING?

Upcycling is like life giving us a second chance: it involves taking products that have lost their functionality or no longer serve us or their environment—what we call “waste”— and bringing them back to life, giving them a new purpose in a different form. Upcycling is a creative way to transform waste products into valuable resources and give them new functions.Some of the materials commonly used in upcycling projects include:

• Fabric and textile waste  • Woo. • Plastic • Glass • Metal • Electronic and technological materials • Paper and cardboard waste

THE ENVIRONMENTAL BENEFITS OF UP-CYCLING

Upcycling is directly connected to the principle of sustainability, offering the following benefits:

• Conservation of natural resources

• Protection of ecosystems and biodiversity

• Energy savings

• Reducing the need for raw materials

• Bringing waste materials back into the economy

• Raising social awareness

Upcycling plays a crucial role in building an environmentally friendly future by contributing to education and inspiration and encouraging a sustainable lifestyle.

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